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Family laughing together

We are

SUP foods logo


We don't think there's anything better than discovering delicious food and drink, especially when it's created by passionate foodies who want to share their passion with you.

The idea for SUP Foods started whilst at a food industry event where we were lucky enough to speak with a number of start-up food and drink businesses who create delicious products. These conversations highlighted the lack of accessible, cost effective support in the industry for these businesses and the struggles they face into, sometimes daily, despite their great ideas.

SUP was therefore created to support emerging British food and drink businesses and to highlight their brilliant products available to more people. We commit to helping our suppliers in the foreground and the background, using our extensive experience within the food industry.

Although we started as an online grocery store, we're now known for our cute little coffee pod, serving a full array of barista hot drinks, as well as the SUP range, to customers in Crawley Down and surrounding areas.

Man and woman standing infront of coffee cart


The food industry is one of the biggest contributors to waste, whether that be the product itself or the packaging it's in. Both forms can be detrimental to our environment.


As parents, we feel it's up to us to do our best to preserve the planet for our children and our children's children.

We've partnered with Ecologi to ensure that we are giving back to our planet; when you shop, we donate money to plant trees.

We also ensure that we source our products from emerging British brands who have clear sustainability objectives.

Planting tree

We understand that small producers will naturally suffer higher input costs and therefore ensure that we pay fair prices for the products that we source.

We also support our suppliers with advice and resources to help them progress within the industry in a sustainable way. It's important to us that our suppliers share this ethos and trade ethically when procuring their ingredients.

a woman with her thumbs up next to two male colleagues


StartUp Awards Finalist 2023
SME News UK Enterprise Awards logo
The dynamic awards logo


- Rising Star Southeast

- Online Retail Start-up Southeast


- Best Food Retail Consultancy 2023


- Best New Business 2023

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